TRASSIR, outlines future strategy for Saudi Arabia market

TRASSIR, outlines future strategy for Saudi Arabia market

TRASSIR is a CCTV systems manufacturer and video surveillance software developer which started in 2002 as a local company, has grown to become a global supplier, and now boasts a presence in over 42 countries. All of TRASSIR company’s advanced solutions are designed in-house. TRASSIR’s key principle is that modern security solutions should be engineered based on the concept of deep futureproofing and wide-spread compatibility between all system components.

Over the years, TRASSIR has built an entire video surveillance system which combines CCTV cameras, video recorders, video management servers, cloud services, neural analytics, and access control systems. These components have been seamlessly integrated into over 500,000 projects worldwide.

The company is constantly growing and today offers an environment for providing security in different fields – retail, city surveillance, traffic, building, banking and much more. It’s primarily focused on software components, especially video analytics solutions.

TRASSIR recently broke into Middle Eastern markets and achieved significant success in several countries. Our primary objective in Saudi Arabia is to establish a strong and enduring presence within the region. TRASSIR already enjoys good consumer recognition and a pool of smart video analytics-based solutions has already been implemented in various projects and business sectors. This strategic move has resulted in numerous pilot projects that have received overwhelmingly positive feedback from our clients.

One such project is Saudi Logistics Services (SAL), a leading air cargo operator that serves all Saudi Arabian airports. Thanks to successfully replacing the current VMS with TRASSIR, the client now has a customisable system with a wide range of analytical tools to minimise their financial losses and react quickly to unauthorised territory access.

Together with our partner in Saudi Arabia, Asagefah Business Development Company, TRASSIR CCTV system was also installed successfully at The Islamic University of Madinah, which provides Islamic, Arab sciences and other knowledge to students from more than 170 countries, speaking 50 languages. There are more than 3000 cameras in the university, and TRASSIR CCTV system can now be used to maintain a safe and secure environment, monitor the activities of students, staff, and visitors, and can also help to ensure that everyone is following the rules and regulations.

Another successful project is TRASSIR system being used to address security issues at Feast Food Festival, the largest of its kind in the Middle East that was held in December 2022. Thanks to TRASSIR Neuro Counter and Face Recognition functionality, the event coordinators were able to obtain statistics on event attendance and even determine the age groups.

One of the cornerstones of the TRASSIR strategy in Saudi Arabia involves forming strategic partnerships with well-established local entities. These partnerships are not merely transactional but are built on mutual trust and shared goals. By collaborating closely with our local partners, TRASSIR aims to gain a deeper understanding of the Saudi Arabian market and its unique dynamics.

The most popular modules in this region are Facial Recognition and Neuro Counter. Modules such as License Plate Recognition (LPR), PPE Detectors (e.g., Hardhat and Wear Detector), and Direction detection have gained prominence in this sector as well.

In the current year, we have made a substantial push into the retail industry in Saudi Arabia. In addition to the retail sector, our AI modules have found significant demand in industrial projects. These modules address crucial safety and efficiency concerns, making them indispensable tools in various industrial applications. One remarkable aspect of the Saudi Arabian AI market is its rapid adoption and adaptation of cutting-edge technology. The market has shown a remarkable ability to embrace AI solutions and integrate them seamlessly into various industries. This agility has made Saudi Arabia a fertile ground for TRASSIR.

We are happy to invite you to the intersec SA 2023 (3-5 October). TRASSIR will be located at booth 1-A36.


Register for Intersec Dubai 2024