23 Nov MIBA “An International Hub for the Building Sector”
The first edition of MIBA-Milan International Building Alliance closed at Fiera Milano with more than 80,000 professional operators having attended.
The event combined four exhibitions dedicated to the sustainable and smart evolution of buildings and cities – horizontal and vertical mobility at the GEE-Global Elevator Exhibition, construction at the MADE expo, technological integration at the SBE-SMART BUILDING EXPO and Security & Fire at SICUREZZA.
According to feedback from participants, the most striking feature was the level of business meetings, thanks to the high profiling of the 427 hosted buyers, who travelled to Milan thanks to the cooperation with the ITA-ICE Agency, as well as the quality of spontaneous visitors, frequently represented by corporate decision-makers with high spending power.
The dynamic social channels of the four events were also remarkable: in just four days reached more than 350,000 contacts; generated almost 60,000 interactions and an increase in the fan base of around 1500 followers on the various channels.
Three trends characterised the events across the board: sustainability, customisation and digitisation of solutions. All sectors are now moving towards productivity criteria characterised by optimisation of resources and environmental sustainability, while digitalisation is progressively linking markets and making the solutions presented ever more tailor-made, whether it be building materials, finishes or technological solutions.
MIBA offered all professionals more than 250 meetings, thus offering a new synergistic vision that fits perfectly into the integration trends of the various market segments.
The next MIBA event will be held at Fiera Milano in November 2025. Sicurezza, GEE and SBE will be held from the 19th to the 21st.