ColorTokens expands Its presence to the Middle East to support enterprises

ColorTokens expands Its presence to the Middle East to support enterprises

Cybersecurity firm ColorTokens Inc has announced its long-term commitment to scaling across the Middle East.

The US company is currently headquartered in San Jose in California, but wishes to support businesses further afield with their cyber security controls. The award-winning business reduces the complexity of defining and enforcing security controls in an increasingly complex digital world. Their commended Xtended ZeroTrust™ Platform helps organisations detect, contain, and eliminate threats across data centres and hybrid or multi-cloud environments.

In the last 12 months, ColorToken has expanded within EMEA and has now identified business opportunities within the Middle East. The platform has focused COVID-19 security initiatives that have been in high demand throughout the pandemic period.

This year, with the growth predictions in cybersecurity technology on the rise in the Middle East, ColorTokens is scaling its network to build a strong partner base. The company has appointed Nader Baghdadi, a seasoned industry leader to head the business in the Middle East. Nader comes with over 20 years of experience in driving organisational growth in the region. Nader will be instrumental in regional presence, go-to-market and channel strategy in the region, and giving our customers the confidence that their business is secure, from endpoint to cloud.

Nader Baghdadi, Senior Regional Director, MEA, said, “Over the course of the last year, cybersecurity incidents have become more sophisticated and are on the rise exponentially. This calls for a more holistic approach to security.

“With Zero Trust widely recognised as the gold standard in cyber security, we see the tremendous potential of our products and platform in the region. I am excited to join ColorTokens, and am confident that we can build a brand organisations can truly rely on.”

Raja Ukil, SVP APAC, Middle East, ASEAN, Sales and Partnerships, said, “Rapid digitalisation in the Middle East has given rise to a surge of connected devices, increasing the risk of cyberattacks. At ColorTokens, we have created products that help organisations shift to a holistic security approach by integrating their existing security tools seamlessly.

“We have helped large organisations to protect their network against ransomware attacks, unauthorised lateral movement, and zero-day attacks. And we believe that we can replicate the trust and success in the Middle East region. I am thrilled to have Nader join us, and I am confident of the growth he will drive in the region, along with our strong partner ecosystem.”