14 Dec Barracuda Networks Inc. launch new partner success program
Barracuda Networks, Inc., a provider of some of the most used cloud-first security solutions, today announced the launch of its new global partner program, the Barracuda Partner Success Program.
The new program is architected with two foundational elements: the shared success model and partner agility.
A key differentiated element of the program is its support for resell partners across multiple routes to market — resale, MSP, and marketplaces. Partners who resell Barracuda solutions will be recognized for their Barracuda business as a whole, regardless of the route to market, and they will be provided with benefits and resources based on their total sales
Shared success model and partner agility
Designed to reduce complexity and incentivize partners for their commitment to Barracuda, the Barracuda Partner Success Program includes benefits, requirements, and rewards architected around the LAER model of customer success: land, adoption, expansion, and retention and renewal. In this way, the new global partner program supports partners of different business models to grow their business and expand their customer reach while helping protect clients from cybersecurity threats.
With the launch of the Barracuda Partner Success Program, Barracuda is also introducing a certification for customer success, enabling sales and customer success staff to improve customer loyalty, drive higher customer satisfaction, and increase sales.
New enablement tracks established in the program can help resellers grow their business, whether they go to market as a resale, managed service, or cloud marketplace partner.
Next-generation tools uplevel partner engagement
With the launch of the Barracuda Partner Success Program, Barracuda is also delivering next-generation capabilities to its Partner Portal.
Get more information about the Barracuda Partner Success Program in the Barracuda Partner Portal.