23 Apr Briefcam extends analytics capability to offer improved situational awareness
Multi-location businesses, such as retail franchises, building management companies, and chain establishments, are often challenged to understand why certain sites are more successful, productive, or optimised effectively for safety than others. Leadership is left wondering what factors are responsible for success, how less profitable stores can be optimised to drive more traffic and sales, or what measures can be put in place to increase safety across all locations.
The new version of BriefCam v6.0 unlocks the valuable insights hidden within volumes of video content across multiple locations, making video searchable and actionable for increased productivity, safety and ROI. Businesses can aggregate and compare such features as visitor paths, dwell time, customer demographics, traffic hotspots and background changes — across locations, all on one centralized management dashboard. This insight can help organisations develop strategies to enhance the customer experience, improve retention, optimize product placement and marketing, boost sales and protect consumers.
“As the adoption of video analytics has grown, businesses have learned that its value goes beyond safety and security to encompass business intelligence and operational efficiencies,” said Igal Dvir, BriefCam VP, Product & Technology. “Our multi-site architecture takes it a step further, allowing our customers to glean lessons from their highest performing localities in order to maximize the success of all locations.”
The BriefCam Multi-Site Solution is a federated BriefCam system comprised of a centralised Hub at the data center and BriefCam servers at each individual site.
BriefCam v6.0 also features accuracy and performance improvements, including an improved face recognition engine that increases in the wild face matching detection by 17%. Face matching with face masks is also supported, and the accuracy of this capability has been dramatically enhanced with this latest release. These improvements enable greater acceleration of video investigations and situational awareness by rapidly matching faces in video, both forensically and in real-time.