13 May BlackBerry partners with Midis Group to drive growth of cybersecurity business in Middle East, and Africa and Eastern Europe
BlackBerry Limited has announced that it has entered into a partnership with the Midis Group to expand its go-to-market sales motion across Eastern Europe, the Middle East, and Africa.
The move comes from the technology company Midis Group, which boasts a network of over 170 affiliates and partners across these markets, to focus on driving growth for BlackBerry’s Cybersecurity business unit. The Midis Group will leverage its on-the-ground expertise, market knowledge, and regional infrastructure to establish BlackBerry-branded local offices.
John Chen, Executive Chairman and CEO of BlackBerry, said: “BlackBerry has always stood for security, trust, and innovation. As a leading provider of cybersecurity products and solutions to governments, large enterprises, and small and medium businesses around the world, we are pleased to partner with Midis Group to further expand our business across Eastern Europe, the Middle East, and Africa. In the face of increasingly frequent cyberattack attempts and intensifying regulatory scrutiny, BlackBerry is committed to helping organisations build up their cybersecurity capabilities and prepare for, prevent, detect, and respond to cyber threats.”
The Midis Group currently has more than 5,000 employees who have partnered with the largest firms in the world. The group are well established for providing a deep bench of expertise, local infrastructure, and successful execution, and their experience in delivering advanced IT products and solutions to their customers has benefited their clients for over 50 years.
Nabil Bustros, Chairman and CEO of the Midis Group, said: “Working together with BlackBerry, Midis Group will offer a wide and deep portfolio of endpoint management and cybersecurity solutions to help our clients keep their employees connected and secure, while also ensuring the highest level of threat prevention and protection across their IT infrastructure.”
Rob Eckelmann, Midis Advisory Board Chair, added: “We are proud once again to represent a leading global technology firm, support the business goals of our customers, and deliver both world-class solutions and proven results.”