Axis Communications opens Axis Experience Center in Dubai to showcase latest innovations and security solutions

Axis Communications opens Axis Experience Center in Dubai to showcase latest innovations and security solutions. (Credit: Axis Communications)

Axis Communications opens Axis Experience Center in Dubai to showcase latest innovations and security solutions

Security company Axis Communications has opened its Axis Experience Center in Dubai to showcase its latest innovations and security solutions.

As the first experience center in the Middle East & Africa (MEA) region, the center has been designed to offer visitors a more in-depth look at the wide range of network and security solutions offered by the world’s leading surveillance services provider. They will also get a unique opportunity to visualise the application of these solutions in examples ranging from smart city traffic monitoring and vehicle access control to body-worn and deployable surveillance solutions.

The new center coincides with Axis’ new focus on strengthening relationships with customers and industry partners, as well as creating spaces in which it can nurture those relationships and engage in face-to-face communication. Axis has other bases around the world in cities such as New York, London, Hong Kong, and Munich, and expanding to MEA is seen as the next step for the security leader.

Ettiene van der Watt, Regional Director – Middle East & Africa at Axis Communications, said: “Bringing the Axis experience to Dubai is a testament to the region’s reputation as a hub for raw innovation and ideas. With landmark events such as Expo 2020, conversation and collaboration are put front and center. An Axis Experience Center gives us the space and opportunity to engage with clients and partners, and work together to design and develop the solutions that we will use to realise the smart, sustainable cities and systems of the future.”

As well as being able to experience products up close, visiting the new center will allow customers to learn about the various Axis products and services related to video, audio, physical access control, and data and analytics. To help visitors understand the power of the company’s offerings, Axis’s solutions have been integrated with broader ecosystems in a wide range of use cases.

For example, visitors will get a chance to understand how network audio can be used to deter criminals and illegal activity with live and pre-recorded messaging or disseminate instructions in the event of an emergency. Visitors can also learn how to create their own end-to-end video surveillance solutions with the help of Axis Site Designer, a tool that consolidates design with operational efficiency.

With state-of-the-art meeting rooms and conferencing technology, the Axis Experience Center will also serve as a training and learning center with live demonstrations of current solutions and the opportunity to speak to Axis technology specialists. High-impact courses will be available at the center, helping network surveillance stakeholders upskill to keep up with the fast-paced industry. Additionally, visitors can learn more about becoming certified in the latest network video technologies through the Axis Certification Program, or how to develop software for integration with Axis products when they join the Axis Developer Community.

Ettiene added: “Our customers and partners serve as vital members of the Axis family, widening our horizons when it comes to developing and deploying market-leading products and solutions.

“Tied to that mission is to train and enable them, making sure they can harness the full potential of those solutions. The process begins with understanding their needs and identifying potential blind spots. We then equip our partners and customers with the necessary knowledge that, when combined with Axis technology, lays the foundation for lasting and mutually beneficial relationships. The AEC is where this happens.”

The AEC is located in the Onyx Tower complex in The Greens alongside Sheikh Zayed Road and is open to visitors, by appointment only.

Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions.